Within a framework in which the art world is actively seeking novelty, the role of information and communication technologies is increasingly important in connecting the periphery with the core. These technologies also have a direct and indirect effect on art collectors. They provide access to collectors, to online galleries and auctions at contemporary art hubs. Online platforms do not only connect the core to the periphery but also the periphery to the periphery, as collectors from emerging economies can access art from other emerging economies. In a more subtle way, new technologies have increased transparency in terms of prices of works of art, especially auction prices, and in this way collectors can take more informed decisions regarding art investments.
Information technologies have intensified the globalisation of art, as local galleries sell the work of local artists abroad, or connect the work of local artists with foreign collectors. International contemporary art nowadays transcends urban and national boundaries. Immediacy in communications accelerates the creation of a global contemporary art market that integrates many local art markets in the form of one, unified and interconnected field of contemporary art which crosses national boundaries. As a result, contemporary art develops in two tiers: as local avant-gardes at the fringes of the many art worlds, and as a global commodity disseminated instantly across institutional and national boundaries.
The convergence between art and commerce changes the art world which transforms in tandem with technology and business. Independence from the conventions of the art market leads to new interdependencies that take the form of collaborations between art, business and technology. Often the qualities of the digital medium drive these collaborations. A recent partnership between the crowdfunding platform Kickstarter and Art Basel aims to support innovative art. Interestingly, in this case, the crowd and not art dealers or curators decide and distinguishes which projects will be realised, thereby democratising artistic production. Ultimately, new technologies enrich the art market ecosystem, providing significant support to the margins, by exposing and supporting artists and projects that do not have access to the art world.
- New Digital Technology closer to the physical world
- ICT creative environments and cloud platform for artists
- More interactive virtual technology that will take full advantage of 3D environments and which the artist will use for immersive experiences for their audiences
- Broader applications of augmented reality, art that will provide the audience with the ability to smell and even taste in the form of interactive environments (Multisensory Art)
- Technology/application that allows the artist to control who can print out their work, and get the income directly when the work is downloaded/printed
- New Technologies and tools such as 3D scanning that can enhance the experience of traditional arts.