18 Aug 2018


In the past years, Google and Facebook have deployed technology that makes media articles load faster on mobile devices, the former uses Accelerated Mobile Pages (AMP), and the latter relies on Instant Articles.

Facebook quickly load videos and photos, instant articles built using HTML5 which comes with a number of multimedias, including autoplaying videos, interactive maps, and explorable photos, these instant articles are published and required to submit a properly formatted sample to be approved by Facebook before they can begin distribution. Once they’ve been approved, publishers are able to receive or group this Instant articles directly from their existing content management systems, either through the Instant Articles API or with a secure RSS feed.

However, the dwindling economic landscape contributes to the problem and every business is in need of IT administrators, web developers, engineers and more but technology careers are no longer reserved for technology companies alone that information technology graduates often want to work for the cool startup or at big technology companies. But when you go beyond what these technologies have in common and start using them more, you’ll begin to see how they’re different.

Meanwhile, Facebook is foremost a social platform, with it’s fundamental goal to get people to spend more time inside its app so it can show them more ads, by pushing them videos and posts from friends and family. Google AMP pages have been implemented in other sections of Google’s ecosystem, AMP’s success has in turn been adopted by major players; such as LinkedIn, Reddit, and Twitter while Facebook’s Instant Articles initiative has fallen out of favour with publishers and major publishers have in turn stopped using Instant Articles, due to the fact that Facebook prioritizes video as opposed to text articles in its news feed.

Independent developers can inspect the underlying code of AMP and build things on top of it or even incorporate the code into their own software. You can see every little change to the project, and you can see contributions from non-Googlers but with Instant Articles, we’re only left to assume that Facebook developers are building it and no one else.

However, it is expected that in the not-too-distant future, ads will pop up faster than it is now, meaning that entire pages will be fully loaded more quickly. Ecommerce content could come up faster and all webmasters can start making their webpages into AMP pages.

Aiming to right the wrong of the slow user experience on mobile devices Google created an open source initiative to provide a mechanism for mobile sites to load faster and provide an app like user experience in terms of speed and, therefore have had a wide range of publishers delivering their AMP compliant versions as part of the new service so far.


Article by Blessing Bassey

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