08 Oct 2018

CREATING EFFECTIVE DIGITAL STRATEGY THAT MOTIVATES STUDENTS

Technology has revolutionized corporate learning and leadership development. The number of organizations that use learning management systems is higher than ever before, and thanks to massive open online courses (MOOCs), small private online courses (SPOCS), microlearning, nanolearning, and other new media learning platforms, digital learning and training is at an all-time high.

This compels brands to compete with each other for consumer attention through a variety of strategies across multiple channels and platforms to attract organic traffic with the hopes of increasing conversion. But, this strategy is not limited to consumer brands. Educators in universities, colleges, and training institutes must understand the value and importance of digital marketing as part of an enrollment strategy in order to establish an online presence on the platforms that matter most.

Learner-Centered Design Learners in a corporate setting are busy individuals. The number of hours worked in a week continues to rise every year. In our increasingly hyperconnected world, leaders are also experiencing more change at a faster rate than ever before. They are responding by spending more time working, both in the office and at home. Leaders are facing new challenges in their roles and are concerned about being successful and being seen as successful. Just as often, leaders will not admit this publicly. As a result, most leaders are very task-focused, with little or no time set aside for development.

However, finding time to develop new skills would actually help leaders become more effective. It would also free up time to focus on essential work. Talent leaders must do more than just provide resources for development. They also have to encourage and guide leaders through their developmental journey, making sure those participating in a digital learning initiative understand the inherent value of the program in their daily work lives.

Identifying key personas and what motivates them will help you craft a strategy that hits an audience’s pain points and craft messaging that drives engagement that will lead to a purchase.

Conducting research through data analytics and social media along with conducting polls and surveys through digital channels will help to find out where your audience engages and what content they are interested in will enable you to identify multiple personas.

Employ a Positive Actions Curriculum

While it would be nice if all students shared the same understanding of positive behaviors, they don’t. Children come from diverse family, cultural and socioeconomic backgrounds. All these influences, and others, shape students’ perspective of what’s appropriate, and what is not. It’s important that students are taught positive behaviors in a consistent and systematic way at school and in the classroom. Developing a Positive Action curriculum is one of the most effective ways to teach and instill in students postive behaviors. Positive action curriculum should teach students:

  • Positive actions such as kindness, living the Golden Rule, and being respectful allow us get along with others.
  • Positive actions such as time management and managing our emotions help us better manage our own affairs.
  • Positive actions such as admitting mistakes and taking responsible for our actions allow us to be honest with others and ourselves.
  • Positive actions such as goal setting lead to personal growth and improvement.

What Gets Measured Gets Done: Evaluate learners and evaluate the measures used. The measurement of any developmental effort is important to ensure that development efforts are effective and that the return on investment is meaningful. Digital learning initiatives offer some data insights that typical face-to-face developmental experiences don’t.

Creating relevant and informative content; such as blogs, videos and eBooks or whitepapers will not only establish your institution as an influencer, it will drive traffic to your website. Producing new pages continuously with meaningful content will help the ranking of your website on search engines. The result: more people will see your content and brand. In addition, careful curation help establish you as a trusted content source. Content can be from a range of sources such as niche education publications or mass media and formats such as long form articles to short videos. Using content from existing students such as guest blogs or videos can also go a long way to engaging prospective students.

Technology offers a way for talent leaders to provide developmental opportunities in real-time and across broad geographic locations. With the proper planning, leadership-focused digital learning initiatives can offer a scalable way to deepen development training and drive training throughout the organization. Thoughtfully assessing the development needs of the organization and taking time to get senior management’s support provides a firm foundation on which the initiative can be built. Connecting learners with each other and mentors ensures that learning is sustained. Effective evaluation confirms that development is progressing and that there is a measurable return on the investment.

ICT can play a central role in transforming teaching, learning and assessment practices for teachers and students, in a high-quality 21st century education system. The Department recognizes that teachers and schools are constantly engaged in enhancing how they teach, how their students learn and how learning is assessed. An essential part of this continuous improvement, in how we enable students to learn effectively, must be to further embed ICT into our education system at all levels.

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