05 Nov 2019


Digital videos’ impact on our everyday culture is undeniable. Online video sharing sites like YouTube, Vimeo, and Metacafe have millions of monthly audience numbers with online videos continuing to gain popularity, this common and ubiquitous medium seems only natural to expand into the educational setting. Students today use educational videos as a resource to learn from a tire to the new dance craze. Remarkably, 92 percent of digital video viewing viewers make up millennials. Because of the availability of educational videos, complex subjects that once seemed difficult to teach and learn are now more available and understandable. Studies have shown that using short video clips can make storage and memory retrieval more effective. Videos’ visual and auditory nature appeals to a broad audience and helps each viewer to process information in a manner that is common to them.

Using videos in teaching and learning would help not only students but teachers as well. The online nature of videos allows them to be shared at all hours of the day or night throughout the world. By using videos to reach their wide audience, educational institutions may gain great independence. We can be used to include and engage future, current and former students.

Benefits to Student:

• Videos create a sensory experience that is more engaging than using print materials alone. In reality, the learners get to see and hear the theory being taught and can interpret it in the same way as their regular experiences are interpreted.

• They provide a go-to resource that can be viewed from anywhere with an internet connection and that can be accessed on a variety of devices including laptops, tablets, and smartphones. This allows viewing from wherever and at the convenience of the student.

• Videos increase the retention of information as they can be paused and replayed as many times as necessary. These can also be updated long after the teaching of the initial lesson.

• They contribute greatly to the learning of all subjects, but particularly those subjects that are complex and/or highly visual (such as step-by-step procedures or formulas for science and mathematics).

• Increase digital literacy and social skills, which are important skills of the 21st century.

Benefits to Teachers:

• Videos enhance student interest, which in turn helps to improve achievement. If the content is of interest to students, they can interpret it faster and remember it.

• They provide flexibility throughout the video to interrupt or miss class discussions or revisit specific areas.

• Build a flipped classroom or “mixed” learning environment for educators. Videos, however, can support teachers teaching in traditional classroom environments.

• Virtual videos allow virtual learning opportunities for teachers from around the world to reach students.
• Most videos now have analytical features that allow teachers to track student participation and attendance while learning.

• It helps the facilitator to assess the video’s effectiveness.

• We have student input and video support resources. This is helpful to students who can not attend classes or need tutoring or review sessions.

• Videos aim to change teachers’ positions from lecturers to facilitators. It is important to note that the aim of videos is to enhance course materials and lectures— not to replace them.

Most educational institutions now choose to produce their own videos for student, staff and alumni interaction as well as for classroom and coursework purposes. To encourage this, more and more schools are switching to full-service video production firms. This approach provides schools with the greatest versatility in tailoring videos for their particular needs while ensuring that they are engaging and relevant.

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