25 Apr 2018

BBNAIJA PERSPECTIVE: THE ESSENCE OF REALITY TELEVISION IN THE DIGITAL ERA

Have any idea how digital TV works? Do you watch Reality TV? How much does it entertain? What makes it Reality? If it is a reality, why can we separate it from our lives?

A number of trends support the idea that we’re heading closer to a more connected world and digitalization is elevating our standard of living and bringing luxury to the everyman, although, becoming a mainstream tool for immersive learning and entertainment, we want more of it, Reality TV was one of the most significant new program developments of the new century, they depict small pieces of real life and most people think of it as just an ordinary show while others see it as something that they can relate to everyday life and the benefits of these kinds of shows are primarily economic.

More people seem to be drawn to reality shows because it shows people like themselves caught in real life situations, the audience identifies with the participants of these shows and feels it is also a part of the action. Digital transformation requires adopting a new set of business, if one looks at the big picture, changing an industry that has operated successfully for long period of time and gain popularity digitally is no small task. Now, the ongoing Big Brother Big Brother Naija (BBNaija), a digital media platform dedicated to chronicling the impact of technology on the African narrative has stolen the hearts of most Nigerians, especially the youth, and had since gained huge viewership within and beyond the shores of Africa, creates a buzz, particularly in the social media space, with high level of engagement in voting and followership among the Nigerian youth in particular, half of their interactions with contestants are digital and revolve around competitions.

In Nigeria particularly, realities shows are of the essence. Most include, Star Quest (2002), Gulder Ultimate Search (2004), Who Wants to be a Millionaire (2005), MTN Family Game Show (2005), Three Crowns Family Game Show (2005), Next Movie Star (2005), Amstel Malta Box Office (2005), Big Brother Nigeria now Big Brother Naija (2006), MTN Project Fame West Africa (2008), Malta Guinness Street Dance (2008) and Peak Talent Hunt (2009), Glo Naija Sings (2009), Sprite Triple Slam (2010), National Comedy Challenge (2010), Lucozade Boost Freestyle (2010), Roc Da Mic Nigeria (2011), Nigerian Idols (2011), The Voice Nigeria, Nigerians Got Talent, Glo X Factor and Oceanic Football Challenge (now rested), among others, have filled the television airwaves and they are primarily to build awareness globally, develop customer loyalty and improve brands’ perception.

Yes, shows as this is filled with disputes living together, arguments, and actual fistfights which can break out when viewing these types or categories of people, the characters are developed as the show progresses and may consist of the witty, shy, smart-asses loud mouth, and a relatively mellow character, if they didn’t, it wouldn’t really appeal to the viewers. The way society is designed now, people love to watch what is shoved into their faces, and watch what is given or what the majority are concentrated on. Enjoying digitalization in a televised context is not bad but what is not right is adjusting that person so they can be more appealing to the viewers, dramatizing people for the sole purpose of making money. Most times, it is the humiliation and mocking of the contestants that make people amused.

An unprecedented convergence of technology and trends are changing the world. Digital experience demands have forced a technological, cultural and operational transformation that extends from the network core all the way to applications and content. What the organizer needed to do was to demonstrate that customers are more than willing to pump in more revenue by delivering the right content and the best experience but the show has a way of bringing people together, you really might not know behind the scene, what they pass through, and some people that are on the show could be really young and some even in college. They all come from different backgrounds and they have to live with each other for a specific period of time.

Although in as much as they have positive effects, they also have their negatives, many reality shows address sexual themes or depict relationships based on scandals and fights. Relationships on TV contrast real-life ones: they tend to be less stable and harmonious; they are sexualized, and usually aimed at bringing more popularity to those engaged in them. Since it is difficult to control the access of underaged audiences to TV programs, children and teenagers are exposed to the risks of developing a wrong perception of relationships based on what they see on TV, which is unacceptable.

The role of imbibing cultural values among youth is inevitable and when such a response is not taken up the entire moral fabric of the country is disturbed so being part of a multi-lingual, multi-faceted culture and history is our greatest blessing so we need to preserve these values and imbibe only the virtues of other cultures. We know digitalization is here to stay but some of them are pure but some have helped find gold among the dross. So, whether it’s in 2018 or 2020 and beyond, the digitization of everything will eventually happen. The market is moving, the customers have spoken and digital service and experiences are already in demand bringing together the right combination of tools, processes and best practices, alongside professional services offerings, helps put service providers on the best path to success with delivering digital services at the best possible experience.

 

 

Article by: Blessing Bassey

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